Jura Longevity

Longevity - the key to sustainability

In our 15 plus years of Jura servicing and repairs we have seen that all the Jura coffee machines we have worked on continued to provide caffeine to their owners for at least 10 years. Many have made the 15 year mark and there are one or two customers out there whose beloved Jura has passed 20 years!

Of course, we recommend caution in the spending level for maintenance after 10 or 15 years in case the spending exceeds the remaining useful life of the machine, but it demonstrates the unusually long lifespan of a Jura coffee machine and, in a world where we are continuously reminded of the need to conserve resources, a machine that doesn't need replacing every 2 to 5 years is another big plus in the list of reasons to buy a Jura.

The piece below is from Jura's own website and helps to explain the philosophy behind that built in long service life:

JURA products simply last longer

For decades customers have been telling us this again and again, and it reflects our philosophy both in the past and today. Making smart use of precious resources is a mindset and an important aspect of our brand values. It forms the basis of everything we do. We’ve refined this approach over the decades and it is our legacy to the future.

To make sure our products retain their value for a long time, serviceability is a key requirement in the design of our coffee machines. We design new and improved components to be backwards-compatible. This means we can always supply spare parts and even older models can benefit from product improvements. A part is only approved for production once it has proved itself in stringent laboratory and endurance tests that simulate a wide range of usage conditions.

Aesthetic design also plays an important role in longevity. Our products have clean, strong lines so that they still look fresh and new even after years of service. 

A study published in February 2021 by Consumentenbond, the largest consumer organisation in the Netherlands*, shows that our approach is the right one. It revealed that coffee machines have an average service life of six years. But at nine years, JURA machines last a whole 50% longer.
*Published on 11 February 2021 at consumentenbond.nl

Conserving our valuable resources – the origins

The shortage of materials during the Second World War presented considerable challenges for the design department at JURA. So they headed to local metalworking companies in search of leftover sheet metal and found lots of small cut-offs. Now the challenge was to design products that could be constructed from the leftover pieces. Uneven thicknesses and surfaces were cleverly concealed with wrinkle finish paint. 

Conserving our valuable resources – a mindset

This example reveals the origins of JURA’s values and explains why the responsible, economical use of resources is an indelible part of the company. The postwar model combined durability and serviceability with a high standard of design and modern manufacturing methods. The large, elegant housing components were now made of deep-drawn sheet steel. The precise, even finish was emphasised by glossy lacquer.